Features

Everything you need to measure and improve conversion, without stitching five tools together.

Event collection

Pageviews, clicks, form steps and custom events through a 4 KB script or server-side SDKs for Node.js, Python, PHP and Go.

Funnels & paths

Ordered and unordered funnels, time-to-convert, and the most common paths before and after a key step.

Attribution

Import spend from ad networks, map UTM parameters and compare ROAS per campaign, creative and landing page.

Cohorts & retention

Group customers by first purchase or signup week and track repeat orders and revenue over time.

Experiments

Read out A/B tests with confidence intervals, guardrail metrics and sample ratio mismatch checks.

Data export

Scheduled exports to BigQuery, ClickHouse, S3-compatible storage or CSV, plus a REST API and webhooks.

Privacy by design

Aggregated metrics are computed without persistent identifiers. IP addresses are truncated before storage, data is encrypted at rest, and customers can choose EU data residency.